They may have downloaded an ebook or opted into a content offer, but they are not sales-ready. A nurturing sequence is designed to get them there by providing social proof, handling objections, and establishing value. Example of an email in a nurturing sequence from Moment: Nurturing Email Sequence Email Example Moment Image Source This email sequence is best for companies that have short sales cycles like many consumer packaged goods or even simple B2B digital technologies.
To have the best results with a nurture email sequence, you'll want to focus on educating your prospects rather than selling to them. This builds trust and familiarity between your brand and the recipient. When they're ready to buy, you'll be top of mind. 2. Engagement Email Sequence An engagement email sequence uses email to build rapport with prospects. The idea is fax number list to get them engaged with your content to build interest and keep your organization top of mind. This type of sequence might help you identify engaged subscribers who open, click, and take action on emails so that you can enroll them in other sequences tailored to their specific journey. Example of an email in an engagement sequence from A Kids Book About: Engagement Email Sequence Email Example: A Kids Book About Image Source.
The engagement email sequence works well for brands that have frequent events. These emails are best used once the relationship has been established and the recipient looks forward to your emails. Ideally, an engagement email sequence should be sent after there has been meaningful engagement on past email sequences. 3. Conversion Email Sequence This sequence is used when you're asking something of your prospect (e.g., booking a call or meeting, or scheduling a demo.